Mobile Marketing Solutions
Smartphones have officially taken over as the primary search method for finding a product, service, restaurant, or business. This is important to businesses for three primary reasons:
- Google recognizes searches that are being conducted from a mobile device and will give preference display mobile sites as being the best choice for that searcher — meaning if you have a mobile site it could help your search ranking.
- Mobile devices won’t properly display your regular web site without a lot of user pinching/zooming or frustrating navigation to find what they want — a mobile site makes it easier for your visitors to find what they are looking for and taking action!
- Mobile web sites, while starting to become more common, still provide a competitive advantage over those businesses who don’t.
Obviously, all industries are not created equal when it comes to a mobile strategy. One simple question to ask yourself is “could my (potential) customers be searching for my business while driving?” If the answer is “maybe”, then you should know that your regular web site presence doesn’t necessarily translate well to the mobile world. WSI tracks emerging trends, and you can count on our research and experience to guide you to the best strategy to grow your business with mobile marketing today.
Get Your Business Moving with Mobile Marketing
Mobile marketing is in its infancy, and the possibilities are limitless in regards to this new marketing channel. WSI has already found success mixing in mobile marketing strategies with our other digital marketing techniques; as is often the case, a varied and comprehensive approach is the best way to reach the most amount of customers and maximize your marketing budget.
Here are some of the mobile marketing techniques we can help you explore:
SMS (Text) Messaging:
Text messaging is easily consumed, highly convertible, and it represents a direct link to your customers.
MMS (Multi-media) Marketing:
Smartphones are getting more and more powerful, and this means not just text messages but multimedia messages are possible.
Smaller screens and more limited computer resources mean you need to tailor ad content specifically to the mobile marketplace.
Mobile Website Design:
Don’t get caught with a website that functions great with a laptop/desktop computer, but becomes clunky and hard (or impossible) to navigate with a mobile device. We can help develop a mobile-friendly version of your web presence.
Don’t neglect this important and emerging part of cyberspace.
Contact us today to learn more about our mobile marketing services.