Why Do you Have a Web Presence, Really?

Is it to be found? Stay ahead of (or at least up with) competitors? Get your company brochure “out there”? These are all in line with simple conventional wisdom of having an online presence, but Web traffic, and getting found, and staying competitive, etc. etc. all mean little if your Website visitors don’t ultimately do what you really need them to do: buy your service, use your products – interact – in some way with your company.

If you are on the cusp of wondering what your Web site is really doing for your business, focus on just this one little understood and less often used element of a Web site: landing pages.

So how is a landing page different from your typical Web page? A landing page has one specific objective, is designed to have one key message and one critical call to action – all wrapped up neatly with some very specific (and RELEVANT) keywords that are meant to convert your visitors to the action you desire, period. Land pages are fast, cheaper to design, easier to track ROI, and increase your overall SEO strategy.

If you struggle to improve your Web presence ROI, consider shaking up your marketing strategy with a landing page strategy – one page per specific item – and chart where it takes you. You might be in for a surprise bump in your conversion rate. If you would like to know more about a landing page strategy, or getting the most out of your overall Web presence, please give us a call at 303.550.4024 begin_of_the_skype_highlighting            303.550.4024      end_of_the_skype_highlighting to schedule a free Internet Business Analysis today.

Quick, think fast: do you remember the name of the business who cleaned your carpet a year ago? How about the place that helped you find the perfect gift for your Mother and get it to her last-minute for her birthday? They both did a good job for you, and you would use them again in a heartbeat if you could just remember their name… Chances are customers are more likely to remember the business that did a bad job for them than they are likely to remember the good companies that deserve the repeat business. Business owners, like everyone else, are sensitive to sending emails to a customer base because we don’t want to be labelled as “spammers”. The truth of the matter is more than 72% of customers don’t mind an occasional email from a business where they had a good experience. If an email campaign is conducted properly and consistently, it can generate over a 79% return on your efforts through repeat or referred business! Think about it: you won those customers over the first time, either by luck, through references, or your astute marketing ability. Why wouldn’t you establish an ongoing relationship with the easiest prospects of all — those who already know and like what you do, other than your mother?!

Whether you have a list of 50 past customers or 50,000, there’s a right way to communicate with them, and a way that will have them unsubscribing from your list faster than the click of your mouse. It’s all about finesse: how do you get them to sign up? how frequently do you email? how long should your email be? what is your “hook”? It’s a science that most business owners inherently “get” because the foundation is based on the Golden Rule — do onto others as you would have them do on to you. Still if you’re intimidated by the concept of an ongoing email marketing campaign, or you just don’t have the time/energy, that’s where I can help you. I have conducted dozens of successful emails campaigns in my career, and it all starts with the basic elements:

1) a solid list of appropriate contacts,
2) an interesting and pertinent business message and/or offer, and,
3 a small budget dedicated to ongoing and consistent communication with your customers

Call WSI WebWise Marketing at 303.550.4024 begin_of_the_skype_highlighting            303.550.4024      end_of_the_skype_highlighting for a free consultation if you are not mining the investment you have made in your existing customer base and start earning a significant ROI on your stellar reputation!

If you are a business with limited resources — financial, employee, time, etc. — there is one question that you really must ask: can you afford not to engage in social media? Let’s look at a common business scenario:

You have a service-based business and the competition is fierce. You do the traditional marketing tactics like buying a yellow page presence, join a local chamber, and print brochures, fliers, etc. Maybe you even were talked into having a Web site built a while back, but you don’t keep it current because who has the time? You have a business to run, customers to serve, bills to pay, right? So now you have limited time, a marketing budget that doesn’t get you an ROI on your already out-of-date brochures, and fewer and fewer prospects are calling you off of your directory ad. What’s a business owner to do?

Social media, my business friends, is the answer; and it is one that if you do not incorporate into your marketing mix, I guarantee you, some of your competition is. I am not talking multi-tiered social media efforts using channels like LinkedIn, Facebook, Twitter, YouTube, etc. Not from the start, that is. I’m talking keep in simple! Start with one social channel, make it about your business, not your personal life, get used to posting to it — say for 10 minutes per week — and start to revolutionize your business. Think of it as an online credibility savings account: a little added consistently will grow quickly and earn you compound interest .

Still think Social Media is not for you? See the phenomenal statistics of this social media video.

Then call me at 303.550.4024 begin_of_the_skype_highlighting            303.550.4024      end_of_the_skype_highlighting for a free Internet Business Analysis to help you define your first — or ongoing — steps in managing your online business reputation within your existing budget.