Frequently Asked Questions about Digital Marketing:
1. What is a Digital Marketing Plan?
WSI’s Digital Marketing Model is a methodology that merges insight, strategy, and planning from a client’s business with a tried and true process for efficient execution, management and measurement of the selected marketing tools that are best for the growth of a client’s business. The core deliverable is the creation of a consistent, prioritized and actionable digital marketing plan. WSI WebWise Marketing consultants focus on helping clients determine where to invest their marketing resources with the greatest return on investment.
2. What is the greatest reason for shifting to a Digital Marketing Plan?
Digitization is the transformation of data from offline (physical) to online (digital). Media has become digitized. There is a fast decline in traditional advertising methods. Many advertisers are moving their offline dollars towards online digital marketing strategies in order to increase their ROI. According to eMarketing research, US local online ad spending will comprise 16.2% of all local ad spending in 2011 — a number expected to jump to 24% of all local ad spending by 2015.
3. Why should I use your company?
There are many Web developers and marketing gurus out there. Perhaps you use one or several of them to get a Web site built, and run a few pay-per-click campaigns or SEO initiatives. Bottom line: have they gotten your business a return on the investment you made? WSI is committed to improving the profitability of its customers through the use of an arsenal of leading-edge digital technologies, delivered by knowledgeable and service-oriented Digital Marketing Consultants. Our Consultants focus on your business growth and success — and we have the variety of experience as evidenced in our case studies to prove our ROI for your business.
3. How is online brand credibility achieved?
Online credibility is achieved through highly targeted and relevant content that gives real substance to your word-of-mouth marketing. It is essential to have a “sticky” site that directs your visitor towards a set path, with a strong focus on conversion into customers — and more importantly, customers who keep coming back to you.
4. Why do I need to monitor my brand?
WSI Digital Marketing Consultants provide business social media monitoring and measurement tools for different business needs. Measurement is crucial for benchmarking and tracking your success over time. Monitoring, on the other hand, lets you listen and respond to comments in real-time and protect your brand from negative word-of-mouth.
5. How can you help me with my Lead Generation?
WSI Digital Marketing Consultants focus on using online marketing tools, devices and techniques to generate interest from potential customers.
6. How can you help me to retain customers?
WSI Digital Marketing Consultants help businesses on lead nurturing strategies that results in retaining customers and enabling customer communication. We at WSI help businesses build presence, acquire customers, retain customers and manage their online reputation.