Why Do you Have a Web Presence, Really?
Is it to be found? Stay ahead of (or at least up with) competitors? Get your company brochure “out there”? These are all in line with simple conventional wisdom of having an online presence, but Web traffic, and getting found, and staying competitive, etc. etc. all mean little if your Website visitors don’t ultimately do what you really need them to do: buy your service, use your products – interact – in some way with your company.
If you are on the cusp of wondering what your Web site is really doing for your business, focus on just this one little understood and less often used element of a Web site: landing pages.
So how is a landing page different from your typical Web page? A landing page has one specific objective, is designed to have one key message and one critical call to action – all wrapped up neatly with some very specific (and RELEVANT) keywords that are meant to convert your visitors to the action you desire, period. Land pages are fast, cheaper to design, easier to track ROI, and increase your overall SEO strategy.
If you struggle to improve your Web presence ROI, consider shaking up your marketing strategy with a landing page strategy – one page per specific item – and chart where it takes you. You might be in for a surprise bump in your conversion rate. If you would like to know more about a landing page strategy, or getting the most out of your overall Web presence, please give us a call at 303.550.4024 begin_of_the_skype_highlighting 303.550.4024 end_of_the_skype_highlighting to schedule a free Internet Business Analysis today.
