Quick, think fast: do you remember the name of the business who cleaned your carpet a year ago? How about the place that helped you find the perfect gift for your Mother and get it to her last-minute for her birthday? They both did a good job for you, and you would use them again in a heartbeat if you could just remember their name… Chances are customers are more likely to remember the business that did a bad job for them than they are likely to remember the good companies that deserve the repeat business. Business owners, like everyone else, are sensitive to sending emails to a customer base because we don’t want to be labelled as “spammers”. The truth of the matter is more than 72% of customers don’t mind an occasional email from a business where they had a good experience. Read the rest of this entry »
Archive for the ‘Email Marketing’ Category
If you’re not communicating with customers, you can kiss them goodbye!
On April - 17 - 2011
