WSI lands Quality Ingredients Corporation in a National SEO Campaign

WSI is now working with Quality Ingredients Corporation of Minnesota in an effort to drive new business for the company.  Quality Ingredients corporation recently made substantial investments in expanding their capacity, and as a result now seek to fill that capacity by manufacturing proprietary products and through toll manufacturing.

Quality Ingredients corporation is a leader in food ingredient suppliers who are experts in spray drying, a process that converts liquids into stable powders.  QIC is a food ingredient manufacturer that supplies many proprietary dairy and non-dairy powders that are used in beverages, sauces, seasonings, dressings, whipped toppings and many more.  Quality ingredients also provides contract spray drying services for custom ingredients that are developed either by their clients or in partnership with QIC and their experts on staff.

In parallel with the Search Engine Optimization project, Quality Ingredients has also secured WSI to provide Pay Per Click campaign development and management.  The Pay per Click campaign has generated substantial new leads for the business and is providing insights that are valuable to the Search Engine Optimization initiative.

Early results are positive for the campaign with new leads being generated regularly for the client.  New pages will be added to the site in the coming months as the company expands the project to include additional phrases.

Screen Printing ManufacturerSystematic Automation, Inc., a Connecticut-based manufacturer of screen printing equipment, vacuum tables and UV curing equipment has engaged WSI to implement an SEO program.  Systematic Automation is a global company and indeed the world’s largest manufacturer of screen printing equipment and accessories. The goal of the engagement is to increase lead flow from companies needing custom screen printing equipment around the world.

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Eagle Mountain Products is the official online retailer for WCM Industries, the manufacturer of Watco drains and Woodford faucets.  Their web site,, is the online sales channel for the entire product line, offering online shoppers the best variety and selection and an opportunity to buy direct from the manufacturer.

Continue reading “WSI Retained for 5th year of SEO for Plumbing Products E-Commerce Site” »

Robert Adelson, Esq., a well-known Boston business and contracts law attorney has engaged with WSI for SEO services for his executive employment law practice.  For over 20 years, Attorney Adelson has provided his clients with outstanding legal representation in areas of employment agreement, executive compensation, equity and separation matters. A frequent speaker and author, Rob has written numerous articles in the areas of employment agreements, non-competes and restrictive covenants, compensation, stock, stock options and executive equity terms. His articles have been published in The Culpepper Letter, Family Business, Boston Business Journal, Genetic Engineering News and Mass High Tech: The Journal of New England Technology. In addition, Rob’s work as an executive employment attorney in Boston has been recognized in the Boston Globe, the Boston Herald and other publications.

The goal of the WSI engagement is lead generation. WSI conducted a careful analysis of the web presence and digital marketing activities performed by his previous marketing providers.  The results showed that he has a 12-page responsive website, a 70-page older non-mobile-friendly website, a free WordPress blog with hundreds of pages, a Findlaw profile and four highlights, and a monthly e-newsletter campaign that drives traffic to the WordPress blog. There was much duplicate content in these web properties and a strategy for content marketing, link building and driving website traffic was lacking.

WSI’s digital marketing solution involves first rebuilding the 70-page website into a responsive website that complies with Google’s mobile friendly standards. Responsive websites enjoy improved Google search results rankings. The pages on the 12 page website were then redirected to the new website, preserving the links. Duplicate content was cleaned up.

Next, we performed comprehensive keyword research on the subject of executive employment and selected specific keywords that were then mapped to the relevant pages of the website.  The keywords focus on what Attorney Adelson does, as well as what he is, i.e., executive employment lawyer. Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems.  Here are several examples of keywords that have been optimized on the site:

Executive Compensation Lawyer

Non-Compete Agreement Attorney

Severance Agreement Lawyer

Lawyer for Wrongful Termination

With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing and local SEO program. This program will include registering the website in local business directories, posting on its Google+ page, writing new articles, posting Rob’s speaker slides on Slideshare, and increasing his positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly. Monthly newsletters will include landing pages on the website to drive traffic to the website.

Each month of the SEO implementation will be monitored and carefully tracked.  Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors. We expect to achieve significantly increased lead generation rates from these SEO efforts.

This blog post is originally published on


WSI Digital Marketing Campaign Is Cornerstone Effort To New Market Launch

bmonzel FBDenver Pergola Systems has become the exclusive dealer for Arcadia™ Luxury Louvered Roof systems in Colorado concentrating on sales and custom installs of pergolas for commercial venues as well as residential pergolas.

Continue reading “Denver Pergola Systems Introduces New Aluminum Louvered Pergola System To Denver” »

bmonzel FBDenver Pergola Systems has become the exclusive dealer for Arcadia™ Luxury Louvered Roof systems in Colorado concentrating on sales and custom installs of pergolas for commercial venues as well as residential pergolas.

Continue reading “Denver Pergola Systems Introduces New Aluminum Louvered Pergola System To Denver” » are expert Ottawa mortgage agents who strive to make the mortgage process an easy and rewarding process for their clients. When the client contacted WSI eStrategies in Ottawa, they had a new site but they weren’t getting traffic. Frustrated and fed up, they hired WSI to get the work done to remove the traffic barriers that were hindering their success.

Continue reading “WSI in Ottawa Removes Traffic Barriers for” »

StoneSense is the top fabricator $ supplier in the Ottawa area for natural stone countertops in granite, marble, quartz and onyx. Looking to improve their results in the search engines and increase traffic to their website, they contracted with WSI eStrategies in Ottawa

Continue reading “Ottawa’s Premiere Supplier of Natural Stone Countertops Contracts with WSI to Enhance Local SEO” »

AS Dog Sports is  known for being the premier indoor dog sports and dog training facility in the Scottsdale/ Phoenix area.  They are an APDT affiliated facility which is staffed by certified  dog trainers who are master in the philosophy of positive training methods. With over 65 dog training classes per week being offered, as well as services such as Dog Board & Train, Dog Walking services, in home Pet sitting  and a Dog Training Academy to train people who are interested in learning how to be a dog trainer, AZ Dog Sports has just about everything for the dog lover!  

Continue reading “Phoenix Dog training Facility hires WSI to Increase Visibility and Clients!” »

LightSources is one of the world’s leading manufacturers of UVC, specialty fluorescent and sign lamps of all kinds. Based in Orange, Connecticut, they serve both large and small OEMs with custom lamps designed and engineered for a large range of applications.  Starting in 2014, LightSources engaged WSI to optimize their existing Drupal website for 35 keywords.  

Continue reading “Global Specialty Lamp Manufacturer Retains WSI for Third year of SEO” »

Have you ever driven a car with a manual transmission?

Many drivers today can’t say they have, but plenty of car manufacturers still offer this option, and for good reason.  If you’re shopping for a new Ford vehicle, you’re in luck because this company makes cars with both manual and automatic transmission options, which allows you, as a consumer, to make the car-buying decision best for your unique needs.

If you’re on the edge about your decision to buy a manual or automatic transmission, here are some pros and cons of each to help you decide:

Continue reading “Advice on Choosing a Transmission for Ford Vehicle: Manual Vs. Automatic” »

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