|
Why Do you Have a Web Presence, Really? On May - 15 - 2011ADD COMMENTS
|
Why Do you Have a Web Presence, Really? Is it to be found? Stay ahead of (or at least up with) competitors? Get your company brochure “out there”? These are all in line with simple conventional wisdom of having an online presence, but Web traffic, and getting found, and staying competitive, etc. etc. all mean little if your Website visitors don’t ultimately do what you really need them to do: buy your service, use your products – interact – in some way with your company. If you are on... (more...)
If you’re not communicating with customers, you can kiss them goodbye! On April - 17 - 2011ADD COMMENTS
|
Quick, think fast: do you remember the name of the business who cleaned your carpet a year ago? How about the place that helped you find the perfect gift for your Mother and get it to her last-minute for her birthday? They both did a good job for you, and you would use them again in a heartbeat if you could just remember their name… Chances are customers are more likely to remember the business that did a bad job for them than they are likely to remember the good companies that deserve the... (more...)
Social Media — Do I have to? On April - 17 - 2011ADD COMMENTS
|
If you are a business with limited resources — financial, employee, time, etc. — there is one question that you really must ask: can you afford not to engage in social media? Let’s look at a common business scenario: (more…) Read More →
